Having a professional voice over integrated to your video commercial works best for branding, along with educating your customers on why they need the products or services your company has to offer.
When considering custom voice over videos, here are a few important factors that will help you make the best decision for your company.
→ FINDING THE RIGHT VOICE OVER TALENT
The voice actor is not just a beautiful voice reading out the script. A professional voice actor has
the power to project what that you are selling. So it is essential to select talent that can describe the emotions of your brand.
→ SETTING THE TONE
Match the voice to the audience or setting the tone of voice over. The tone represents the
content and the beliefs of the brand it showcases it to the audience. Setting the brand tone will help customers find your brand recognition.
→ WHAT WORKS?
Every marketing plan is born from relevant data and strategy but not all are equally effective.
Test each way that works, to see if the tone of your content work and be ego-free when handling the analytics.
A female voice, in general, is associated with having a soothing quality whereas the male voice has been attributed with an authoritarian brand voice. Choosing the right voice over actor lies in the power of the actor in capturing the tone of your brand and so the gender of the voice actor does not play the major role. So make sure you choose the best voice over that is suitable for your brand, so it can display the highest value that your company has to offer.