How To Launch a Successful Crowdfunding Campaign.
This may sound pretty difficult but its actually pretty easy, if you know what you’re doing. Lets start with the assumption that your product is simply awesome – because otherwise why would you be doing this?
Having a product that everybody needs or has to have is a must. Let me tell you an example. Remember the post it / sticky note. That started off as a crowd funder which eventually turned into a multi million dollar business. All because somebody invented a piece of paper, with sticky on the back. See how easy things could be ? You get the point.
This picture to the left, is a video commercial we made for a cell phone case that they are promoting on the Kick Starter website. Their goal is raising over $50,000. We got to run this cell phone case over with a 5 ton tank.
For some people, launching a crowdfunding campaign is a lot like throwing a Hail Mary pass late in the game—it’s a “close your eyes and pray to the heavens above. While hoping you raise the money you requested. But crowdfunding isn’t a cure-all, and it’s rarely a successful shot in the dark. A successful crowdfunding campaign involves planning, strategy, creative design, and a bit of street smarts to get your campaign going. What works best for us is writing all of your creative thoughts down on a scratch paper. This way you can cover all of the key points before you get your campaign started.
First, lets talk about it really quick. What is crowdfunding: Crowdfunding is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically online. The best thing about crowdfunding is that it has the potential to not only raise money for your nonprofit, but also to expand your reach and grow awareness thanks to all of the social media platforms out there including YouTube, Facebook, IG, and last but not least. Your personal cell phones.
How to create ideas that will help your campaign grow. Both nonprofits and for-profits as well as individuals and startups have benefited from crowdfunding campaigns, and the same holds true for everyone across the board: Planning ahead is your best friend. It rarely works to just throw something online and hope it catches on. For the best crowdfunding results, a solid plan and smart strategy before you get it LIVE is very important. This way you can get your campaign started with a bang.Ok now that we covered the main key points of getting your campaign going. Lets talk about content creation. Creating a short video commercial that best describes your product will help people who are interested to know exactly what your product even does. This picture to the right is from one of our crowdfunding projects we produced with a cell phone app that you can monitor while your family members are out on a boat. This app will engage the mother or father, in-case of a SOS signal.