Having thousands of views on a video does not mean that your campaign has been the best. Let’s not forget that it is currently possible to buy shares, likes, comments, subscribers and much more.
In other words, these purchases are nothing but a hoax and also do not reflect actual results of our strategy of video marketing. Therefore, in the video production and marketing, these types of techniques that are harmful to the client are not used.
As today it is possible to buy views, we cannot trust that YouTube indicates through its counter. So what can I do to avoid falling into these deceptive visualizations? Well, you should consider the following values:
Play time
One of the ways to know that our video marketing strategy is paying off is to see the length of time users have regarding the content you published.
For example, the video may have many views, but viewers only see it for 0 to 10 seconds when the material lasts 1 minute or more. And to be honest, this is not a good sign.
The geographical origin of the visualizations as you read it, the geographical origin of the reproductions is key. We are going to give you a simple example so you can easily understand it.
Demography
In this case it is almost the same, if the material you are promoting is aimed at men between 25 and 35 years old, but 60% of the visualizations belong to women between 45 and 55 years old, it means that your campaign is not being very effective .
Sometimes there are cases where you are not getting to the place you want and nor to the people you want, however, the number of views that YouTube shows you are “positive.”
In conclusion, these are the variables that must be measured to determine the success of your video marketing campaign, so you can design a better strategy to achieve the goals of your company.
And finally, to be clear that it is not difficult to access these metrics; as they are available to anyone, in fact it is not necessary to use payment tools, social networks such as YouTube and Facebook show you this measurement data.
