What benefits can YouTube bring to your brand or business ?

Youtube is the second most used search engine on the Internet after Google and is considered as the most used video platform all over the world.
Below you will learn the main advantages of YouTube to get better results for your brand.

Started in 2005 at the hands of three young engineers, YouTube has been reinventing itself over time to adapt to the needs and demands of both users and brands. Of course, without having to deviate from its original task:  to offer audiovisual content to inform, transmit and entertain . Its scope continues to have dizzying figures today.

YouTube can be one of the best platforms to socially share video content to new consumers. You can generate new clientele organically or through paid ads. The main reason why so many people use this platform is because its easy to use navigation’s and easy uploading capabilities.

This and other data are vital to establish a video marketing strategy focused on your targeted audience. Today I will list the main key points to consider while using YouTube video marketing strategies for your business.

Benefits to help brand your business.

✔️ Audience with purchasing power

Keep in mind that the main audience that consumes a big portion of content on YouTube is between 18 and 35 years olds . Females watch more videos on YouTube than the males do.

✔️ Large potential audience

YouTube has 1.9 billion users worldwide (Statista, 2019). Statista gives us information about the most popular social networks worldwide as of April 2019 and the number of active users they have on a monthly basis. The only social network that has more monthly active users than YouTube is Facebook.

✔️ Greater brand visibility and SEO positioning

To see us more on YouTube, it is essential to establish a strategy for the content and distribution for rest of our social networks.

We are talking about the second most important search engine in the world. This is because YouTube is owned and ran by Google. That’s why videos are indexed alot better and positioned faster and better than any other content.

✔️ Increase web traffic

The videos that we upload to our YouTube channel will attract much more traffic to our website. Which is very essential to have this  correctly built and optimized before starting your social media strategy.

✔️ Improve the specific reach to your target audience

Using channel analytics, YouTube allows you to segment your target audience much better. Being able to reach those specific users that are likely to become brand ambassadors or potential clients.

✔️ Best memory of you

Video is a weapon of content creation and this will allow you to be more present in the memory of people who see you.

It is the format that not only benefits from its power of attraction and visualization. As well as the reason why it is remembered much more easily than written content, for example.

As there are moving images and audio, the brain tends to remember them better than phrases or lines of text written in a post or publication and that makes YouTube an incredibly good tool to boost your brand, service or product image.