Why does your video commercial need a storyboard?

When you record an advertising spot without prior planning it. You will most likely get results that are not up to what you imagined. This is what you want? We are sure your answer is not.

You may think that we are exaggerating, but most of the mistakes made in this type of videos are because we have skipped this important step . And not knowing what phases you have to follow to make a video.

What failures presents an advertising spot when it has not gone through a planning process? Well, maybe the message is not understood, the story has neither foot nor head, there is no dynamism or simply everything is summed up in a complete disaster.

Now, when we talk about planning your video, we mean using a tool that will increase the chances of doing a clean and fascinating job: the storyboard.

What is a storyboard?

You may not be an expert in the audiovisual world, but we are certain that you have ever heard the word script, right?

Well, basically a storyboard is a document divided by multiple sections where several sequential illustrations are made that tell the story of the video.

Although each section not only has a series of drawings, text lines are also included in which some technical details (such as plans, seconds, scene number …) and dialogues between the characters participating in the spot (of course, yes there is).

To break down how important this tool is, we could say that a storyboard allows us to:

  • Give body and form to the message you want to convey with your spot.
  • Build a coherent story.
  • View the structure of a video sequentially to determine if it works.

3 reasons why your spot needs a storyboard

We have practically already suggested why your advertising spot requires a storyboard, but we also want to give you 3 powerful reasons to use this tool.

  1. Facilitates the understanding of filming

In case you work your advertising videos with a whole team of people, this storyboard will allow them to understand how the shooting will take place . For example, they will know the elements of each scene and work more effectively.

You will also know what plans you should capture, in what sequence and how all the action will take place.

  1. Facilitates the video editing

In fact, when editing it will be easier to sort the scenes. All this will result in more efficient production.

  1. You save time and money

Are you going to record an advertising video and you don’t have a storyboard?  This is not ok, because you must leave everything to improvisation and you will have to decide the plans, the actions, the decorative elements … at that moment.

This could lead to a loss of money because the shoots may go wrong and, it will also consume you more time than necessary by not having everything premeditated.

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